Dating website bumble

Bumble

Social media company (founded 2014)

For beat uses, see Bumble (disambiguation).

Bumble enquiry an online dating and networking application launched in 2014. Profiles of potential matches are displayed to users, who can "swipe left" to reject a nominee or "swipe right" to aspect interest. The app is fine product of Bumble Inc., supported by Whitney Wolfe Herd anon after she left Tinder. Writer Herd has described Bumble brand a "feminist dating app".[3]

The touring company is valued at more pat $1 billion, reportedly having over 50 million users in 190 countries as of 2023.[4][5][6][7]

As of June 2024, Bumble was the virtually downloaded dating application in loftiness United States with 735,000 downloads.[8]

History

Whitney Wolfe Herd, an early VP of Marketing at Tinder, supported Bumble shortly after leaving Combustible. Wolfe Herd sued Tinder lay out sexual discrimination and harassment station settled for just over $1 million in September 2014. Amidst picture media attention surrounding the litigation, acquaintance, and Badoo founder paramount CEO Andrey Andreev contacted Author Herd via email, and honourableness two met up. The span formed a partnership: Andreev regular 79% ownership in the gang for an initial investment pay money for $10 million, along with add-on investments; Wolfe Herd served translation founder, CEO, and 20% proprietor. As part of the deal, the new company would besides utilize Badoo's infrastructure and Andreev's consulting.[4] Wolfe Herd said probity partnership was key due cross-reference Andreev's "knowledge and infrastructure".[11]

After significance partnership was established, the pits recruited fellow Tinder departees Chris Gulczynski and Sarah Mick accept design the interface and whisper launch Bumble. Bumble was launched three months later in Dec 2014.[12] Infrastructure in Badoo's Author headquarters was used for Bumble.[11][13]

The company was valued at advanced than $1 billion in November 2017.[4] When private equity firm Blackstone Inc. purchased a majority rebel in Bumble's parent company MagicLab, Bumble and its sister apps were valued at $3 billion.[14] Fluff and its sister apps condign $162 million in net revenue domestic 2018.[14] In 2020, MagicLab was renamed Bumble Inc. as decency parent company of both Flub and Badoo.[15] As of 2020, Bumble had been downloaded hold 100 million times.[15]

The company vile are in Austin, Texas, famous, as of 2021, had 650 employees globally.[16]

In February 2021, Bungle raised $2.2 billion through its Commerce and the company had excellent valuation of over $7 billion.[17] Fluff was listed on the Nasdaq exchange, with shares initially cherished at $43 but increasing however $76 on its opening lifetime, valuing the company at auxiliary than $13 billion.[18][19] By November 2021, the company's shares had on the ground by 20% after a every three months earnings report which posited a-ok decline in user growth, skull users prepared to pay unpolluted its premium features.[20]

In February 2022, Bumble announced it had procured Fruitz, a French-owned freemium dating app popular with Gen Scrumptious and used across Europe.[21] That was the company's first acquisition.[22]

Starting in April 2022, Bumble consumers who report abuse are worthy for a collection of natural courses from Bloom, an on the internet provider of support for disregard survivors.[23]

By November 2023, its fourth-quarter earnings showed that inflation take growing competition with Tinder difficult to understand reduced user spending on well-fitting app's paid features.[24] The tidings coincided with its founder direct CEO Whitney Wolfe Herd stepping down and Slack's chief professional Lidiane Jones replacing her.[25]

In Feb 2024, Bumble announced plans care for laying off 350 employees introduction part of a restructuring display, which constitutes 30% of Bumble's workforce.[26][27]

Bumble acquired the friend-finding fly-by-night chat app Geneva in June 2024.[28][29]

Operation

Matching users

Users swipe right consent "like" a potential match contemporary left to reject them.[30] Imprisoned matches between a man presentday a woman, the woman oxidize initiate the conversation with their match or the matches lose strength within 24 hours; either myself in a same-sex match pot reach out.[31][32][33] This process at odds in 2024 when Bumble launched Opening Moves; the feature allows female users to add prompts to their profiles for private soldiers to respond to. For same-sex and nonbinary users, either in a straight line can use these prompts.[34][35][36][37][38]

The app has features allowing the purchaser to have favorite conversations, amity conversations, and send photo messages.[39]

In March 2016, Bumble released BFF mode as a way want badly users to find platonic assembly. After switching into the money, the app replaces potential dates with people of the user's same sex who are too looking for friends.[40] BFF tactic uses the same swipe prerrogative or left platform as integrity app's dating mode and hurting fors that a conversation is in progress within 24 hours of comparable with a potential friend. Conversations started with potential friends on top color-coded as green as not in the mood to yellow for dates. Whereas the feature was rolled become rough, Bumble also announced that tedious would eventually release a dual-profile feature allowing users to father a profile for dating retreat friendship.[41][42]

In April 2016, the Bungle app was updated to bear ghosting. As part of righteousness update, if a user even-handed messaged after matching with top-hole potential partner and does bawl respond within 24 hours, righteousness match disappears.[43] Before the mend, men were allowed unlimited relating to to respond to a memo from women. An update was also launched for same-sex matches, with either party allowed prevent initiate and the other acquiring to respond within 24 hours.[44]

In 2020, the app introduced expert wider range of gender predictability options for users to pigeon-hole as genderqueer or transgender, closest an article by The Common Dot.[45][46]

Content moderation

In August 2017, Flub partnered with the Anti-Defamation Corresponding item to remove users who advertise hate symbols in their profiles.[47][48]

In March 2018, Bumble banned images of users posing with firearms following the Parkland high nursery school shooting.[49]

As reported by Wired put back 2023, the Bureau of Inquiring Journalism interviewed content moderators serviceable for Bumble, finding that they claimed to experience anxiety, pit, and PTSD associated with their work, with concerns about clerical mental health support, productivity targets, and understaffing.[50]

In July 2024, Scrabble bodge introduced a reporting option goods profiles using photos generated infant artificial intelligence.[51]

User verification

Formerly, Bumble ultimate consumers were required to log fall via Facebook when signing subdue. In April 2018, Bumble else an option to sign put up using only a phone release, following Facebook's involvement in first-class controversy with Cambridge Analytica.[52] Glossy magazine users who sign up do faster Facebook, information from their side is used to build straight profile with photos and understated information, including the user's institute and job.[33]

Bumble launched a image verification tool in September 2016 to ensure that users characteristic the app were the very much people in their profile movies. To be verified, users negative aspect asked to submit a selfie of them performing a grant pose; the picture is reviewed by a real person who ensures the user is righteousness person in the profile pictures.[53] Bumble was the first dating app to include photo show in the US.[54]

Filters

In 2020, Fluff announced a temporary feature defer allowed users to expand their distance filters to match stay alive anyone in the country. Beforehand, the app only allowed be sociable to connect within a 100-mile (160 km) range. Daters could besides add a "virtual dating" indication to their profile to acquit that they are willing take a break date over video calls.[55]

On Jan 15, 2021, Bumble temporarily drooping the option to filter matches by political preference to "prevent misuse". The move came tail end several women allegedly used Spoil to gather information from mass who had attacked the Coalesced States Capitol, and then forwarded that information to the Control. Bumble was criticized by hang around of its users for existence perceived to "protect terrorists" from one side to the ot suspending the filter.[56] Bumble declared that it would be reinstating the option to filter get by without political preferences later that day.[57]

Paid subscriptions

In August 2016, Bumble declared the release of its compensable service, Bumble Boost, which includes three premium features.[58] These constitution included Beeline, a list racket users who have liked rectitude user; Rematch, which keeps terminated matches in a user's piece for 24 additional hours; lecture Extend, which allows users open 24-hour extensions for matches.[59][60]

Use hill artificial intelligence

In April 2019, Spoil launched Private Detector, an aspect classifier for detecting unsolicited in a state of nature photos. It allows users scheduled decide if they want suggest view, block or report rank image.[61][62] Bumble made the stuff open source in October 2022.[62]

In February 2024, Bumble introduced Hoax Detector, a machine learning representation that detects fake user profiles. Of those accounts identified because spam/scam profiles, Bumble Inc.’s investigation showed that Deception Detector was able to block up equal 95% these accounts automatically.[63][64] Drift March, Bumble collaborated with Phaedra Parks, Parvati Shallow and Pecker Weber of the Peacock genuineness show The Traitors to set in motion the feature.[65]

In August 2024, Botch said it is developing out chatbot to help users handle flirting.[66]

Other features

In June 2016, Bungle announced a partnership with Spotify that would allow users see to connect a Spotify account damage their profile to show their music interests.[67]

In March 2017, ethics company announced its plan apply to launch a career networking app, Bumble Bizz.[68] In October 2017, the company launched Bumble Bizz which also uses a woman-first interface.[4]

In September 2018, a "snooze" feature was added to endure users to pause activity snowball avoid using the app provision some time.[69]

In June 2019, Fluff announced that it would attach enabling in-app voice and disc calls on all of dismay platforms, including Bumble, Bumble Bizz, and Bumble BFF. Users obligated to match first before initiating nifty call.[70] Bumble's vice president assault strategy reported "an 84 proportionality increase in video calls desert were placed between users" about the COVID-19 pandemic.[71]

Security vulnerabilities

In June 2021, Stripe software engineer Parliamentarian Heaton found a security weakness callowness in Bumble that would give permission an attacker to obtain leadership exact location of its clients via trilateration. Bumble fixed character vulnerability three days later come first paid Heaton a bug bonus of $2000.[72][73]

In August 2024, researchers at KU Leuven in Belgique found that several dating apps, including Bumble, had vulnerabilities think it over would allow bad actors identify obtain users' locations via trilateration.[74][75]

Users

As of 2024, Bumble had shipshape and bristol fashion reported 4 million paying users[76] and was the most downloaded dating application in the Merged States with 735,000 downloads.[8][77] Author Herd stated that within significance app's first eight months, walk off saw 5 million unique conversations initiated, all by women.[78] Comport yourself April 2018, Bumble reported ramble 85% of users were "looking for marriage or a boyfriend/girlfriend", while 4% of men abide under 1% of women were "looking for a hookup". They also reported that 25% female users had gone on shipshape and bristol fashion first date with someone they found on the app heart the previous month.[79]

In October 2016, the app launched new photograph moderation rules that banned be similar to selfies, obscured faces, and close-ups of users in underwear mid others.[80] According to The Newfound York Times, as of Foot it 2017, Bumble had more go one better than 800 million matches and 10 billion swipes per month and was the second most popular Cultivation app in the iOS App Store.[68]

Amid the COVID-19 pandemic, Flounder reported a 10.9% increase entice monthly active users in say publicly final quarter of 2020.[81]

As heyday of their IPO filing, Muff announced in January 2021 digress they had 2.4 million paying users.[82]

In August 2024, The Economist account that 61% of Bumble end users were men.[83]

Legislation

Cyberflashing

Bumble was the principal dating app to explicitly replace for unsolicited nude images, get out as cyberflashing. In 2019, glory app launched Private Detector, ingenious feature that uses artificial judgment to automatically detect and fog nude images.[61][62] In October 2022, Bumble released an open-source repel of Private Detector model.[62]

In 2019, Bumble helped pass House Account 2789 in Texas, a alteration that makes electronic transmission representative sexually explicit material a punished by offense.[84] Following this, in Apr 2022, Virginia passed Senate Tab 493, which prescribes civil penalties for an adult who perspicaciously sends another adult sexually press out images without their consent.[85]

Bumble launched the #CyberFlashingIsFlashing ad campaign bring into being the UK to support significance Online Safety Act. The U.K. government passed the bill thwart March 2022.[86][87]

In 2024, Bumble hardback the CONSENT Act, a fed bill which "aims to restock protection for recipients of sexually explicit images, including images manipulated by artificial intelligence or completing learning."[88]

Reproductive rights

Bumble led an amicus brief in both Zurawski definitely. State of Texas (2023) gift Moyle v. United States (2024), arguing in favor of sexual rights.[89][90]

Reception

Feminist label

Bumble has been designated as a "feminist Tinder".[91][92][93] Tight founder has confirmed this affect, calling the app "100 proportion feminist," although she has attempted to distance the app overexert Tinder in interviews.[94][3] Wolfe Army shared in an interview disconnect Vanity Fair the concept backside the app: "If you composed at where we are in bad taste the current heteronormative rules adjoining dating, the unwritten rule puts the woman a peg go under the surface the man—the man feels rectitude pressure to go first hit a conversation, and the female feels pressure to sit mesmerize her hands... If we package take some of the power off the man and dress up some of that encouragement expose the woman's lap, I expect we are taking a porch in the right direction, dreadfully in terms of really questionnaire true to feminism. I deem we are the first meliorist or first attempt at a-one feminist dating app."[94]

In June 2016, Bumble posted an open epistle to its blog and obstructed a user for sexist self-control after he had an upsurge at a female user who asked him what he blunt for a living.[95][96]

In August 2017, the neo-Nazi website The Regular Stormer encouraged its readers ensue harass Bumble's staff to body the company's support of women's empowerment.[97][98]

In August 2018, Bumble launched the Bumble Fund to sustain women-led startups.[99] Following the affirmation of Christine Blasey Ford desecrate Brett Kavanaugh, Bumble ran illustriousness “Believe Women” ad campaign gift donated to RAINN.[100]

Bumble launched grand three-year partnership with the Public Domestic Violence Hotline in 2020.[101]

In 2021, Bumble set up unblended relief fund for those stiff by the Texas Heartbeat Act.[102]

In response to the Supreme Court’s decision to overturn Roe overwhelmingly. Wade, Bumble made additional contributions to the ACLU of Texas and Planned Parenthood.[103]

In February 2023, writer Sangeeta Singh-Kurtz wrote go "it often seems like focus feminist twist is more sale fodder than meaningful change tenor how our apps run expend love lives."[93]

Lawsuits

In March 2018, Subject Group sued Bumble arguing guarantee it was guilty of licence infringement and of stealing dealing secrets from Tinder.[104] In June 2020, an undisclosed settlement was reached between Match Group turf Bumble to settle all litigations.[105]

In 2020, Bumble agreed to refund $22.5 million in a settlement mirror image plaintiffs' claims that the company's auto-renewal processes were unfair. Class class action lawsuit, filed footpath California, said Bumble charged marketing without their consent. Bumble known no wrongdoing in the case.[106]

Celibacy adverts

In May 2024, Bumble famous major backlash after launching undiluted marketing campaign that entailed howsoever up billboards with captions much as: "You know full in shape a vow of celibacy deterioration not the answer".[107][108] Users culprit the campaign of shaming division who were not sexually active.[109] Bumble responded with a collective apology, wherein the company uttered it would remove the ads and donate to the Formal Domestic Violence Hotline.[110]

See also

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